Privacy first
Your business is your business
Coven was built privacy-first on purpose. Here's exactly what we do with your information, in plain English — no legal jargon.
Your anonymous handle
When you join, we make you a random name like MidnightFox72. That's the only name anyone else ever sees next to your reviews. Your real name is never shown, and we don't ask for it.
What's public
Only three things: your handle, your reviews and star ratings, and — if you choose to list one — your business profile. That's it.
What's private
Your email, your sign-in details, your wishlist, your saved sizes, your period tracker, reminders and diary. None of it is visible to other people, ever.
Your measurements
Height, weight, bust, waist, hips, shoe size and everything else live in a separate, locked table that only your own account can open. They're used to fill in your searches and nothing else. They are never attached to a review.
Your wishlist
Nobody can see what you've saved. We recheck the prices for you and tell you when something drops or comes back in stock — quietly, just to you.
Review anonymity
Reviews are published under your handle, never your account. We also strip and block anything that could identify you or someone else — addresses, phone numbers, emails and real names.
Signing in with Google
Google tells us your email address so we know it's you next time. We use it for account safety and nothing else — no marketing lists, no selling it on, and it's never displayed anywhere on Coven.
Deleting your account
Ask us and we delete the lot: your profile, sizes, wishlist, private tools and reviews. No dark patterns, no 30-day guilt trip.
Who owns your data
You do. We don't sell it, we don't share it with advertisers, and any numbers we look at internally are anonymous totals — like how many women searched for boots this week.
Questions about safety or reporting? Visit the Safety Centre.